Indomie vs Kellogg's Noodles: Wholesale Price Comparison in South Africa
By Noodle Boyz Team
Which is cheaper for your spaza shop or resale business? We compare Indomie and Kellogg's noodles by price per pack, bulk discounts, and customer demand.
Indomie vs Kellogg's: The Great Noodle Debate
Two brands dominate the South African noodle market: Indomie and Kellogg's. Both are popular, but which one offers better value for resellers?
Price Per Pack (Wholesale)
At wholesale prices (July 2026):
- Indomie Chicken: ~R3.50-R4.00 per pack (carton of 40)
- Kellogg's Chicken: ~R3.80-R4.50 per pack (carton of 30)
- Indomie Mi Goreng: ~R4.50-R5.00 per pack
- Kellogg's Curry: ~R3.80-R4.20 per pack
Customer Demand
Indomie tends to sell faster due to strong brand recognition and the popularity of Mi Goreng. Kellogg's has loyal customers who prefer its taste and texture.
Profit Margins for Resellers
Typical retail markup is 30-50%. At R4/pack wholesale, you can retail at R6-R7. A carton of 40 Indomie costs R160 wholesale and can sell for R240-R280 retail - a solid R80-R120 profit per carton.
Which Should You Stock?
Both. The best strategy is to stock both brands and let customers choose. Noodle Boyz offers competitive wholesale pricing on both Indomie and Kellogg's with free delivery in JHB and Soweto.